Marketing on MBA-level: The key to soaring success or doomed demise

Marketing on MBA level

As part of our Marketing course on MBA level, we engaged in a thrilling project that involved selecting a company and creating a marketing plan. This allowed us an opportunity to merge theory with actual work and was a chance to experiment with different ideas. Before embarking on my MBA at CBS, I worked for… Read more »

The Leadership Discovery Process: My inner leader evolves

Leadership discovery

One of the greatest gifts the Copenhagen MBA journey brings is the opportunity to reflect and challenge the assumptions I have made during my own professional experience, surrounded by committed and inspiring classmates. And that’s exactly what we do in leadership. Together, we are on a journey of leadership discovery, spotting our blind angles and… Read more »

“Not-for-profits can learn from businesses”

not-for-profit

As Technology and Finance Director for Greenpeace Nordics, Magali Reyes Henkel has extensive experience of working within the not-for-profit sector. And as an Executive MBA alumni, she appreciates the value that experiences from the corporate world can add to the sector… “It’s not common for senior level executives in not-for-profit organisations to have MBAs, but… Read more »

Into the Future: Embracing Sustainable Business Practices

Sustainable business practices

The role of future business leaders will be a lot different from what it used to be. What made me, and most of my classmates, choose the Copenhagen MBA was its focus on sustainable business practices. “Making peace with nature is the defining task of the 21st century. It must be the top, top priority… Read more »

“It was time to get out on the edge again”: Enter Blue MBA

An experienced and respected leader in the maritime industry, Thomas Damgsgaard enrolled for the Blue MBA at Copenhagen Business School to boost his business toolkit and to help him navigate a fast-changing sector. “I am a shipping man. I started out in 1990 and have worked with companies such as Clipper and Spliethoff in locations… Read more »